When commercial air travel arrived on the scene in the 1930s, it was a far more luxurious experience than it is today. Over the course of the next 50 years, flying was transformed into a trendy way to get from one place to another. Airlines competed in making air travel normal to the post-war generation, while maintaining it's luxury brand. Glamorous stewardesses preformed the duties of safety officers, waitresses, bartenders, and concierge, all rolled into one, succeeding in their jobs by making it appear effortless and luxurious.